Rule 01
Invited, not scraped.
The public internet can give us candidates, but the register is not a dump of scraped listings. A real entry needs local context, a reason to belong, and a path to verification.
The Register of Locally Owned Businesses
The Real Ones of the four-three-five
A hand-vetted register of locally owned businesses across Saint George and Southern Utah. Built for people who want a cleaner signal than review noise, paid rankings, and scraped directories.
435
Each entry is an editorial record, not a ranking. The first launch batch will focus on locally rooted operators with clear identity, working contact details, and enough public information for customers, search engines, and AI systems to understand who they are.
§ 00 Field Notes
Southern Utah does not need another thin directory.
435 Alliance is being built as a local register: clear business identity, practical categories, local context, and enough editorial care that a customer can understand who they are looking at.
The first version starts with trust-heavy trades and local services. Restaurants with a 702 connection, including Mint Indian Bistro and Meraki Greek Grill, are priority targets for proving the multi-market Alliance model.
§ 01 Principles
Three house rules.
Rule 02
Editorial, not indexed.
Every profile is written as an editorial record. Names, phones, websites, locations, ownership claims, and licenses get checked before a draft becomes a verified member page.
Rule 03
Kept at 435.
A register you can hold in your head is worth more than a directory you have to search. The ceiling is four hundred thirty-five, matching the area code on purpose.
§ 02 The Register · Preview
211 draft profiles, ready for QA.
№NameTradeLocationStatus
001Mint Indian BistroRestaurantSaint George · Las VegasCross-market review
002Meráki Greek GrillRestaurantSanta Clara · St. George · Las VegasCross-market review
003Painted Pony RestaurantRestaurantSt. GeorgeDraft · QA needed
004Stout RoofingRoofingSt. GeorgeDraft · QA needed
005Wright Family ChiropracticChiropracticSt. GeorgeDraft · QA needed
→View all 211 draft rowsRegisterSouthern UtahOpen register
§ 03 Featured Spotlight
Mint Indian Bistro is the cleanest first test of the Alliance Network.
Mint gives 435 Alliance something valuable on day one: a real brand with a Las Vegas history, a St. George storefront, and enough public source material to connect the 702 and 435 registers without guessing.
§ 04 The Journal
From the working desk.
Launch Note
Why 435 starts with drafts.
The launch register is intentionally marked QA. The point is to move fast without pretending that research and verification are the same thing.
Read →Cross Market
702 and 435 can shake hands.
Mint Indian Bistro and Meráki Greek Grill give the network an early way to show one brand across two regional Alliances.
Read →Field Note
Southern Utah is not Las Vegas with red rocks.
Trades, healthcare, tourism corridors, retirees, builders, and long family businesses make 435 its own operating region.
Read →§ 05 The Founding
Built from the 702 prototype, adapted for Southern Utah.
The 702 Alliance proved the core idea: a small, hand-vetted register can feel more useful than a giant directory when the writing is careful and the membership signal is honest.
435 Alliance is the first expansion market. The working register is larger than the verified member base because we are building the candidate map first, then tightening the public trust layer one business at a time.
211Draft profiles
0Verified members yet
435Member ceiling
2Cross-market priorities
No paid placement. No rankings for dollars. A clean register for the people other people here actually call.
§ 06 Digital Handshake
A simple way to make a real business easier to understand.
The listed profile is free. The optional verified setup helps install the badge and structured identity layer so customers, Google, and AI systems can understand the connection clearly.
See Setup Path